ST RAPHAËL Logotype ST RAPHAËL : l'apéritif !
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The story of a secret recipe The packaging
The legacy of a carefree era The cafe waiters saga
ST RAPHAËL bottle

THE PACKAGING

ST RAPHAËL is above all a saga that has lasted for nearly two centuries.
The bottles and labels that have successively dressed this aperitif over the decades
reflect the brand’s rich history.

Deeply rooted in the world of cafés and bistros, ST RAPHAËL first inspired itself from
the typical codes of the 1930’s and conveyed values such as pleasure and recklessness.
For more than twenty years, the waiter -a symbol of the French “savoir-vivre”- was
displayed on the bottle before giving way to the archangel Raphaël. In 2008, ST RAPHAËL
put the traditional waiter back in the spotlight by reinterpreting and modernizing its image.

Today ST RAPHAËL's packaging continues claiming its roots while building on its past.

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