Our Heritage

ICONIC MARKETING

St Raphaël is, above all, an epic story that began in 1830. Its advertising campaigns pay testament to the brand’s long heritage, and unique and historic character. Through a brief history of its advertising, St Raphaël invites us on a visual journey through time.

St Raphaël - Affiche archange 1830
Apéritif St Raphaël - Souvenir de l'exposition de 1900
Apéritif St Raphaël - Affiche - Le plus puissant des vins toniques
Apéritif St Raphaël - Affiche - Quiquina
Apéritif St Raphaël - Affiche - Quinquina
St Raphaël - Affiche garçons de café
Apéritif St Raphaël - Affiche - Quinquina Rouge et Blanc
Apéritif St Raphaël - Affiche - Loupot

AN INFINITE FIELD OF EXPRESSION

St Raphaël - Horloge

To ensure maximum impact on the visual landscape, St Raphaël ads appeared in a huge range of formats and were adapted to every situation.

St Raphaël was seen on the back and inside of buses, on the sides of trains, on metro maps and platforms, advertising columns, public benches, the walls of buildings in cities and the countryside, on jugs, glasses, buckets and siphons, on belote table tops, vehicles and jerseys in the Tour de France, and even a plane and an airship.

In just a few years, the brand’s advertising had been depicted in more than 3,000 murals.

St Raphaël depicts the legacy of the happy, care-free period of the Trente Glorieuses.

During this period, known for its open-air dance halls and public festivals, lively cafés were places for people to meet and enjoy simple pleasures around a drink.

Since the end of the war, St Raphaël has been a key feature of daily life in France, particularly thanks to the work of Charles Loupot, who gave the brand an infinite field of expression.

AN ICONIC BOTTLE

The aperitif’s bottles and labels are reflections of its rich legacy of history and tradition. The bottle’s angular bulb neck, which it has featured since the start, is an undeniable part of the brand’s personality.

ICONIC MARKETING

St Raphaël is, above all, an epic story that began in 1830. Its advertising campaigns pay testament to the brand’s long heritage, and unique and historic character. Through a brief history of its advertising, St Raphaël invites us on a visual journey through time.

AN INFINITE FIELD OF EXPRESSION

St Raphaël - Horloge

To ensure maximum impact on the visual landscape, St Raphaël ads appeared in a huge range of formats and were adapted to every situation.

St Raphaël was seen on the back and inside of buses, on the sides of trains, on metro maps and platforms, advertising columns, public benches, the walls of buildings in cities and the countryside, on jugs, glasses, buckets and siphons, on belote table tops, vehicles and jerseys in the Tour de France, and even a plane and an airship.

In just a few years, the brand’s advertising had been depicted in more than 3,000 murals.

St Raphaël depicts the legacy of the happy, care-free period of the Trente Glorieuses.

During this period, known for its open-air dance halls and public festivals, lively cafés were places for people to meet and enjoy simple pleasures around a drink.

Since the end of the war, St Raphaël has been a key feature of daily life in France, particularly thanks to the work of Charles Loupot, who gave the brand an infinite field of expression.

AN INFINITE FIELD OF EXPRESSION

St Raphaël depicts the legacy of the happy, care-free period of the Trente Glorieuses.

During this period, known for its open-air dance halls and public festivals, lively cafés were places for people to meet and enjoy simple pleasures around a drink.

Since the end of the war, St Raphaël has been a key feature of daily life in France, particularly thanks to the work of Charles Loupot, who gave the brand an infinite field of expression.

St Raphaël - Horloge

To ensure maximum impact on the visual landscape, St Raphaël ads appeared in a huge range of formats and were adapted to every situation.

St Raphaël was seen on the back and inside of buses, on the sides of trains, on metro maps and platforms, advertising columns, public benches, the walls of buildings in cities and the countryside, on jugs, glasses, buckets and siphons, on belote table tops, vehicles and jerseys in the Tour de France, and even a plane and an airship.

In just a few years, the brand’s advertising had been depicted in more than 3,000 murals.

AN ICONIC BOTTLE

The aperitif’s bottles and labels are reflections of its rich legacy of history and tradition. The bottle’s angular bulb neck, which it has featured since the start, is an undeniable part of the brand’s personality.

AN ICONIC BOTTLE

The aperitif’s bottles and labels are reflections of its rich legacy of history and tradition. The bottle’s angular bulb neck, which it has featured since the start, is an undeniable part of the brand’s personality.

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